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Keisha Adolphus

Tourism Development Manager

keisha.adolphus@email.bz+501 223-4567Belize City, Belize

Professional Summary

Results-driven tourism development professional with over 11 years of experience across eco-tourism, destination marketing, and sustainable resort operations in Belize. Proven track record of growing visitor arrivals and increasing revenue for hospitality and conservation enterprises across the Cayes and inland destinations. Skilled at building partnerships between government agencies, NGOs, and private sector operators to advance Belize's reputation as a premier eco-tourism destination.

Skills

Destination Marketing StrategyEco-Tourism Product DevelopmentStakeholder and Partnership ManagementBudget Planning and Financial OversightEvent Planning and CoordinationDigital Marketing and Social MediaCommunity-Based Tourism ProgrammingGrant Writing and Donor RelationsSpanish-English Bilingual CommunicationMicrosoft Office Suite and CRM Systems

Employment History

Tourism Development ManagerMar 2019 – Present

Belize Tourism Board, Belize City, Belize

•Lead destination marketing campaigns targeting North American and European markets, contributing to a 22% increase in overnight visitor arrivals between 2021 and 2023.

•Coordinate with 45+ licensed tour operators, hotels, and community-based tourism enterprises to develop product packages meeting international sustainability standards.

•Manage an annual programme budget of BZ$1.4 million and oversee a team of 6 regional officers.

•Spearheaded the relaunch of the 'Live, Give, Explore Belize' campaign, generating BZ$3.2 million in tracked tourism revenue within 18 months.

Guest Experience and Sales ManagerJun 2015 – Feb 2019

Chaa Creek Resort, San Ignacio, Cayo District, Belize

•Managed end-to-end guest experience for an award-winning eco-lodge in the Macal River Valley, consistently maintaining a TripAdvisor rating above 4.8 out of 5.

•Grew direct booking revenue by 34% over three years by redesigning the sales funnel and introducing partnership packages with Maya heritage tour operators.

•Supervised a hospitality team of 28 staff and coordinated nature guide training programmes accredited by the Belize Tourism Board.

•Reduced guest complaint rates by 41% through a restructured pre-arrival communications process.

Marketing and Events CoordinatorJan 2013 – May 2015

Ambergris Caye Tourism Association, San Pedro, Ambergris Caye, Belize

•Coordinated the annual San Pedro Lobster Fest and Carnival events, increasing ticketed attendance by 18% and attracting BZ$280,000 in sponsorship over two years.

•Produced multilingual promotional materials in English and Spanish for distribution across Central American and Caribbean travel markets.

•Managed social media channels, growing the association's combined following from 4,200 to over 19,000 within 24 months.

Education

Bachelor of Science in Tourism and Hospitality ManagementSep 2009 – May 2013

University of Belize, Belmopan, Belize

Diploma in Sustainable Destination ManagementJan 2016 – Nov 2016

Caribbean Tourism Organization Learning Institute, Bridgetown, Barbados

Certifications

Certified Tourism Professional (CTP) · Caribbean Tourism Organization · 2017-04

Sustainable Tourism Certification · Rainforest Alliance / Belize Tourism Board · 2020-08

Google Digital Marketing Certification · Google · 2021-03

First Aid and Wilderness Emergency Response · Belize Red Cross · 2022-06

References

Mr. Evan Tillett

Director of Tourism, Belize Tourism Board

etillett@belizetourism.org · +501 227-2420

Ms. Bryony Fleming

General Manager, Chaa Creek Resort

bfleming@chaacreek.com · +501 824-2037

Mr. Carlos Patt

President, Ambergris Caye Tourism Association

cpatt@acta.bz · +501 226-3988

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